I joined Adtomic first to refresh their campaign dashboards, but the story didn't end there. One thing led to another and suddenly I was working with them every month, side by side with their lead designer. My job was to transform the UX team's ideas into real UI: clear, clean and ready to ship.

I kicked off the early foundations of their design system (later named Batininja), and spent months polishing flows that users touched every day. I worked on the experience of creating marketing campaigns, redesigned analytics dashboards, improved how teams customize product catalogs and shaped a bunch of smaller interactions that usually go unnoticed… unless they're missing.

In short, my role was to bring consistency, clarity and a bit of visual charm to a product that was growing fast and needed structure as much as creativity.