We were a small team of seven, and I was the only designer in the room. Since it was a beta version, we lived inside a Discord channel full of real users sharing feedback, bugs, ideas, and occasionally memes. Every day we gathered insights and data, and I also conducted interviews to understand their habits, expectations, and what they dreamed the app could become. I had the chance to talk with people from Ukraine, Germany, Senegal, and Poland, which gave me a rich mix of perspectives.

After collecting all the information, I turned it into reports for the team and used it to shape the complete app flows. I designed everything from core screens to much more complex journeys like sending items between users, creating and editing gardens, setting up wallets, rewards and levels, and the streak system.

I also created a scalable and reusable design system for the entire app, covering light and dark mode from the start.