BRAND
Wift
PERIOD
2022
TIME SPEND
1 year
ROLE
Product Designer
About the company
Wift is a Chilean startup that offers a Car as a Service subscription where, for a fixed monthly fee, people get a car with everything already covered, from insurance and maintenance to circulation permits and taxes. Their model is flexible, letting users switch vehicles or end their plan after a minimum period. They run the whole experience through their mobile app, where drivers can handle fuel payments, parking, safety features like GPS monitoring and even a panic button directly connected to authorities.
What did I do in this project?
This was one of those projects where you get to build everything from scratch, and honestly… that's my favorite kind of playground. I shaped the entire UX foundation of the app: sitemap, user flows, wireframes and asynchronous usability tests through Maze. Once the experience was validated, I moved on to creating the design system and the full visual design of all the screens.
And I'll be honest: even if the final UI isn't the one I personally connect with the most, I genuinely enjoyed the journey. The collaboration with the team was great, the conversations were sharp, and the whole process flowed in a way that reminded me why I love product work so much.
We tackled some really fun flows too, like unlocking and locking your car through Bluetooth, reporting incidents, sending SOS requests, assisted navigation and integrating third-party services. It was a complex product, but the kind that becomes exciting when everyone is rowing in the same direction.
You scroll so hard that you make it to the end, fella
If you're curious, let's talk and I'll show you what I'm cooking next